EasyJet, the British airline, sought a compelling way to showcase their ice skating team. After several brainstorming sessions, the team came up with the idea of creating a website that would keep press and fans informed about the latest news and provide in-depth stories about their favorite ice skaters' accomplishments. In addition to visually presenting the team in an impactful way, the website created by EasyJet was a powerful tool for promoting their ice skating team and enhancing brand awareness. Through captivating visuals and engaging content, the site succeeded in capturing the attention of both the press and the public, further establishing EasyJet as a company that is committed to excellence in all aspects of its operations. This project was created in collaboration with FCB Amsterdam.
YEAR: 2020
CLIËNT: EASYJET
SERVICE: CONCEPT, UX/UI
CONTENT: FCB AMSTERDAM
© Erik Muusse 2023