Peace Brigades International (PBI) has long been dedicated to safeguarding human rights and resolving conflicts non-violently by sending international volunteers to protect at-risk individuals and support local peace-building efforts. However, recognizing that their previous branding no longer aligned with their evolving mission, PBI sought a fresh perspective. Going for a full strategic and visual rebrand, Erik developed a bold and approachable identity tailored to effectively engage with PBI's audience in today's modern, digital-first landscape. By incorporating vibrant colors, contemporary typography, and user-friendly design elements, Erik's rebranding not only modernized PBI's visual presence but also strengthened its ability to connect with a diverse global audience. This new identity is designed to be versatile and dynamic, making it suitable for various applications, from social media and websites to printed materials and on-the-ground initiatives.
YEAR: 2024
CLIËNT: PBI
SERVICE: BRANDING, CONCEPT
LINK: PBI.COM
© Erik Muusse 2025